Things that made my day this week:
Lisa Maffia is obviously not as down with the kids as she would like to think:
who knows about ‘BOX PARK’ in Shoreditch????
— LISA MAFFIA (@Lisamaffiauk) July 8, 2013
The Johnnie Walker Blue Label advert featuring a computer-generated Bruce Lee got a mixed reception on this side of the world. I can understand why: Bruce Lee is an icon; secondly the uncanny valley effect of the CGI character was uncomfortable to watch and finally having a brand sully his teachings was probably too much for some fans. The family describes this as a film tribute to Bruce Lee sponsored by a drinks company rather than an advert.
I have been passing the new Coca-Cola tumblers which are being given away with McDonald’s meals around the office, but didn’t realise that they were using an AR application to trigger a game that fosters greater engagement with the promotion.
It is a particularly interesting approach to target in-store consumers. AR seems to be used more in Asia than in the UK.
The soundtrack to my week was compiled a list of the best mixes of 2013 (so far) as compiled by Rolling Stone magazine. More here.
The highlight of my week was finally having the air-conditioning fixed in my flat.