Share This Too: try before you buy

In what seems like a long time ago back in London that I spoke with Wadds about contributing a chapter to the CIPR’s Share This Too which expanded on their 101 social media for PRs book Share This.

Share This Too will be published at the end of the summer, but to give you a feel of what to expect I have embedded my chapter here. It provides a really simple guide to online tools that can aid in the planning process for PR; from key opinion leader identification to developing messaging in a more scientific manner.

You can pre-order a copy here, I promise the other chapters are better written and more informative than my one.