Get an understanding of how Chinese consumers use their smartphones via this short video.
There won’t be any surprises in it for people who read this blog. Mobile in China is what what desktop internet and broadband were in Europe. The key difference is the scale of 1.4 billion total population and a good deal of them living in exceptionally population dense mega cities.
Chinese consumers use their smartphones as the gateway to the media. Offline media is dull by comparison. Shopping and getting the best bargains. This is underpinned by an amazing logistics infrastructure by the likes of SF Express and BEST.
Since China, like South Korea has real ID attached to online and mobile identities – local government services and banking is being built upon the mobile app ecosystem. This will then impact how Chinese consumers use their smartphones further.