Two Ad Giants Chasing Google in Merger Deal – NYTimes.com – While advertising agencies often work hand in hand with Google, Facebook and Twitter, those same companies can also work directly with companies like General Motors and Coca-Cola, including sharing data – add additional value or be canned (pay wall)
Edward Snowden’s not the story. The fate of the internet is | Technology | The Observer – “If businesses or governments think they might be spied on,” Neelie Kroes said, “they will have less reason to trust the cloud, and it will be cloud providers who ultimately miss out. Why would you pay someone else to hold your commercial or other secrets, if you suspect or know they are being shared against your wishes? Front or back door – it doesn’t matter – any smart person doesn’t want the information shared at all. Customers will act rationally and providers will miss out on a great opportunity.”
Uberflip | Behind the scenes of content marketing – (reg wall) free e-book
OTT Messaging blossoms but SMS still growing and delivering the big revenues – “During 2012 and 2013 we have seen many reports that operators are losing $20bn – $30bn in SMS revenue to OTT messaging apps,” said Karl Whitfield, a Director at Portio Research. “We see reports that OTT traffic will be double that of SMS by the end of 2013. This is wrong on both counts. It may be true that SMS revenues are levelling off and that OTT is on the rise, but SMS is still generating revenues of $15.3m per hour, 24/7, that’s a massive $133.8bn in 2013. Worldwide SMS revenue has gone up year on year since the early 1990s and will continue to be above 2010 levels until 2017. SMS was levelling off before OTT apps came along, and now MNOs are gaining revenue from increased data usage instead.
Evernote Wants to Become the Nike for Your Brain: 10 Questions With CEO Phil Libin | Wired Business | Wired.com – I am not an Evernote user but this is an interesting interview
The Power of Context and the Future of Real-time Marketing | VML – it makes sense
Newspapers: A decent proposal | The Economist – interesting comparison with the US market, however the UK doesn’t have the same infrastructure of important regional papers that the US does
Spy agencies reportedly have a long-standing ban on Lenovo PCs due to back-door vulnerabilities – The Next Web – the interesting thing is that most laptop components come from someone else rather than the name on the outside of the machine
Insight: How Samsung is beating Apple in China | Reuters – you can make up your own mind on the conclusion but it’s a really nice overview of the divergence in MO between Apple and Samsung
Scientist banned from revealing codes used to start luxury cars | guardian.co.uk – the real question is what other dirty little secrets Volkswagen Group has gotten hidden in their technology?