The need for social media planning

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Way back a number of years ago, I learned to scuba dive. One the key things that was drilled into us was the concept of ‘Plan the dive, dive the plan’ meaning plan what you are going to do and the follow through with it.

It sometimes become clear when a brand doesn’t follow this approach on their social media channels:
Ronseal Facebook Facepalm
The moral of the story is having a calendar of conversation-starters that will be used as part of the ongoing brand dialogue.