Going through my feeds this morning two different stories that are congruent to a common point caught my eye. The first story highlighted the increasing use of BBC iPlayer driven by mobile and tablet devices, which increased demand by 19% in August alone. The second was Dr Who showrunner Steven Moffat talking about the ratings for the show. In the Metro newspaper article he was described as ‘defending’ the shows rating by pointing out the online viewership.
The fact that Moffat had to defend the ratings based on a presumption that online viewere were somehow less valid reminds me of the way that print and digital edition media coverage was viewed in the late 1990s and early 2000s. The world is changing and our attitudes need to change with it.
Archived from blog posts I wrote for PR Week