Is it just me or do these adverts make wearables look awkward?

Samsung have been using pretty much the same imagery across print and out-of-doors advertising which I think makes the Galaxy suite of phablet, stylus and watch look awkward.

I first noticed it on the front page takeover of the free Chinese language paper Metro (HK edition)
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A lady version inside the South China Morning Post
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Pop-up store in Cityplaza
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MTR advert
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A lady version, this time with a pink phone, again on the MTR
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The adverts manage to destroy the user context of wearable devices with their awkwardness