Maybe it has been a reaction to the hard times that have befallen the UK over the past few years but their seems to be an infantisation of popular culture in the UK. It hasn’t gone down the kawaii route of Japanese culture, but what I can only describe as infantisation.
One-piece romper suits called onesies (think Teletubbies) have gone from being something that can be ordered online via a specialist merchant to something that can be picked up in your local supermarket. One Direction’s popularity goes back to teen pop a la The Osmonds back in the early to mid-1970s; but with fans that are far more manic in nature. People are trying to create comfort and safety where none exists.
Other posts in this series
Observations from the UK: Pay-day loans, pay-day backlash
Observations from the UK: austere Christmas advertisements
Observations from the UK: cini.me making cinema advertising count