中国 | china | 중국 在线 | online | 온라인으로 市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅

Video brand marketing in China

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The Thoughtful Media team do good interview sessions, I particularly like this session.  In the session, they go through four recent video brand marketing campaigns by major brands aimed at a Chinese audience. They are broken down to show why they work and what kind of cultural touchpoints are used.