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Jargon watch: upgradia

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Upgradia is a loose label that trendwatching.com puts around a range of products that operate as modules such as Google’s Chromecast and Sony’s dedicated camera module for smartphones. They cite a number of consumer motivations for it including wanting to replicate the constant beta feel of software with regular upgrades in hardware, getting more for less money and consumption.

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Trendwatching | upgradia