Brands as online tribes

Reading Time: 2 minutes Before brands as online tribes, there were tribes When we think about brands as online tribes, we need to go back to before mainstream web usage. Brands are as much totems of who we are online as in real-life. The idea of brands as tribes came up when you saw consumption patterns as lifestyle which… Continue reading Brands as online tribes

Links of the day | 在网上找到

Reading Time: 3 minutes The Next Big Thing You Missed: How to Rebuild Computer Security From the Ground Up | Modelling Nokia X Scenarios and the Level of Desperation it Reveals | Tomi Ahonen Nokia’s new Windows Phone strategy is guaranteed to confuse everyone – How is Nokia going to explain the differences between its Asha feature phone… Continue reading Links of the day | 在网上找到