Five for Friday | 五日(星期五)

Things that have made my day this week:

Favela football documentary shot on behalf of Expedia last summer doesn’t seem to have got the visitors that it deserve

Metamorphosis, an Hermès story is a beautiful short that is a cut above the norm usually done by luxury brands

A tremendous documentary that pays tribute to Hong Kong’s unique and disappearing neon landscape and the people who made it. 霓虹的製作 The Making of Neon Signs was put together for Hong Kong Museum

Google’s high budget Pokemon Master April Fool got great product placement and high geek creed. Kudos to Nintendo for presumably licensing this to Google for the April Fool

Thoughtful China addressed consumer trust this week in a great advert for Edelman. It addressed the serious issue of a brand’s relationship with Chinese consumers