Facebook’s share of attention for consumers

IPC Media put together their Mates and Girlfriend’s research a few years ago showed that young men treated Facebook in a very utilitarian way; Facebook apparently had little of their attention and was seen to be an obligation.

I was remined of the ‘Mates and Girlfriends’ research when I read Forrester Research on mobile messaging applications. Mobile’s Trojan Horse: The Messaging Platform by Julia Ask talked about the way messaging platforms had evolved the user experience to provide a more compelling experience to consumers.
engagement
This was borne out in the weekly average usage numbers by platform. It becomes clear that whilst Facebook has a large amount of registered users it is lacking in terms of user engagement compared to OTT messenger platforms.