Links of the day | 在网上找到

Taiwan makers struggling to automate equipment | DigiTimes – current automation offerings don’t suit their businesses so the likes of Foxconn et al are developing and manufacturing automation inhouse

Digital Intelligence :: Unilever supports start-ups with global digital platform – interesting move, reminds me what PepsiCo and Kraft attempted to do over the past few years

America has a new subprime problem: cars | Quartz – not really surprising when one thinks about how the US manufacturers have been propping up car sales with low interest loans before, during and since the financial crisis

REPORT: Engagement Optimization ‘Isn’t The Best Bet’ For Facebook Advertisers – Facebook is a display advertising platform rather than an engagement platform

The Trouble With App Install Ads | Ad Exchanger – expensive despite driving growth for Facebook

Meet the People Behind the Wayback Machine, One of Our Favorite Things About the Internet“The average life of a web page is about 100 days before it’s either changed or deleted,” says Kahle. “Even if it’s supported by big companies: Google Video came down, Yahoo Video came down, Apple went and wiped out all the pages in Mobile Me.” Interesting dichotomy between permanence in terms of effect on reputation versus transient nature of pages

Geo-Target the Right Audience For Your Tweets With Sprout Social | Sprout Social – this could change the way brands think about Twitter, moving to a global page model, rather like Facebook

How is Renren Doing in China Social Media Now? | ChinaInternetWatch – about 51 million monthly unique users – no social versus gaming breakdown on this though. Partly down to the fact RenRen is a specific lifetime thing. You are on there during high school

The Launch and Fall of Burberry’s Tmall Flagship Store | ChinaInternetWatch – really interesting analysis of Burberry’s attempt on TMall

TV Show Renewals Could Hinge On Social Engagement – focus on quality of viewership with social engagement as a proxy measure

New feature helps Facebook grow ears | FT – integrates with TV (and presumably radio ads?) but you have to wonder about the privacy aspects of this

Chinese Tech Startups are Building Steaming Projectors to Beat Smart TVs TechNode – makes sense when one things about home space

Daring Fireball: ‘For Me, the Movies Are Like a Machine That Generates Empathy’ – I really like this phrase, great films like Blade Runner for me were more than the moving image or ‘air-conditioned darkness’ as Sir Run Run Shaw put it

PwC: Marketers not moving fast enough to mobile | Marketing InteractiveWhile there is plenty of money in social media marketing in mainland China, there’s still not enough attention to the fact that accessing ads and special deals from mobile is just different

Chinese Cyber Attacks Trigger US MIDLIFE Crisis | VICE News – interesting analysis the recent U.S. action against China

How Naver Hurts Companies’ Productivity | WSJ – surprising critique of Naver. Korean consumers wouldn’t use it if Google offered a better search function in Hangul

Bounden on Android delayed: we need your help – Game Oven – rather reminds me of PCs and driver problems, were Sound Blaster compatibility meant that you might be able to get audio on a game