中国 | china | 중국 市场营销 | marketing | 마케팅 豪华 | luxury | 사치

China’s post-90s generation and luxury marketing

Reading Time: < 1 minute

My former colleague Elin and a panel of experts discuss marketing luxury brands to a young Chinese audience. How they view luxury in comparison to previous generations.

Post-90s middle class are the most sophisticated consumers marketers have faced in China today.