I was going to write a post on the ALS ice bucket challenge but Thomas Gessemer said pretty much everything that needs to be said on this Bloomberg video.
I am waiting for this to start appearing on agency presentations trying to seduce clients with promises of free advertising.
- To allow organic opportunities to engage
- Have a real-time relationships with supporters
- Don’t get obsessed with the numbers
- Social is key to spot opportunities ‘white swan’ rather than ‘black swan’ events and then rallying followers around it. Which is tough when you work in an area where this is hard to justify. Don’t expect to see it happening around prisoner rehabilitation for instance