Traackr – beyond the buzzword event

Reading Time: 4 minutes Thanks to Delphine at Traackr UK for inviting me alone to their event last week. I started to make notes about what was being presented but in the end also started writing reactive notes as thoughts occurred to me.  Here they are below (with the spelling corrected). The event was given the theme of ‘beyond… Continue reading Traackr – beyond the buzzword event

Links of the day | 在网上找到

Reading Time: 3 minutes Smartphone App Users Spend Half of Their Total App Time With Their Favorite One | Marketing Charts – which had big implications for the app economy. Total app time is an extreme example of the long tail EPIC – Decision by EU Legal Advisor Signals End of “Safe Harbor” – big affect on American marketing companies and… Continue reading Links of the day | 在网上找到

Five for Friday | 五日(星期五)

Reading Time: < 1 minute Weiden + Kennedy Tokyo did this great brand video for Nike Korea, they supported it with a ‘Be Heard’ campaign on KakaoTalk. More marketing inspiration here. One of the things that had been keeping me busy over the summer was working with Racepoint Asia on the planning and strategy behind this video to promote the… Continue reading Five for Friday | 五日(星期五)