Five for Friday | 五日(星期五)

Things that made my day this week:

Kevin Kelly’s Cool Tools website has a podcast series, this episode on great tips

For the right content Chinese audiences will watch longer form branded content, Pepsi’s Bring Happiness Home campaigns are designed to tap into Lunar New Year celebrations and this February ushers in the year of the monkey. This is a beautifully made short film

There is a new Monkey King film due out with an awesome looking trailer

The X-Files has a new teaser out for the six-part TV series reboot, more over at a microsite (I know how 2003?)

The campaign: Zwitsal is a well-known baby brand in the Netherlands. For many parents and carers, it has associations with the first formative years of a baby’s life. The aim was to use Zwitsal’s famous fragrance and team it with Robijn laundry (both cleaners and conditioners) to produce a unique new product that would extend the reach of both brands. Nostalgia and the power of smell was the focus of the brand campaign which used bloggers and Facebook to engage and harness the sharing power of socially engaged mothers.

The results: The campaign, which ran over ten months, saw over 3.5 million people engage with it on Facebook (average engagement rate 8.4%), 137,752 YouTube video views, 23,861 online views and an 11% uplift in sales.