Edelman’s Trust Barometer 2016 has become a kind of zeitgeist meter for the kind of people who go to the World Economic Forum at Davos.
This year Edelman talks about the Grand Illusion, that everyday people will follow the global elites. It works when everyday people believe that the global elites are like them, but richer.
However, income inequality and a growing realisation that the future won’t get better has gradually changed perceptions. It is yet another data point that signals the death of the American Dream and according to Citi the end of Pax Americana.
It is also worthwhile looking at BAV Consulting research on ‘the best countries in the world’ to see how country brand equity are now perceived. Other Trust Barometer surveys here.
Prepare for the Post Pax-Americana era, says Citi – FT (paywall)
2016 Trust Barometer: Divide Opens Up Between Global Elite And Public | Holmes Report
U.S. News & World Report, WPP’s BAV Consulting & The Wharton School on best countries in the world | PR Newswire