The viewing habits of millennials according to Havas Media

Havas have put together a nice collection of statistics on the media habits of millennials (18-34 year olds). Television holds up really well on live content, recorded shows (think TiVo) and Blu-Ray or DVD content. But it falls down streamed content, which indicates that smart TVs aren’t in as good a place as one would expect. Especially when one thinks that the likes of Netflix would be leanback content similar to live TV or recorded content.