Consumer Packaged Goods innovation

CB Insights put together an interesting presentation on the changing landscape of the consumer packaged goods sector.

The key takeouts for me were:

  • The similarity to the technology sector in terms of startups developing a brand and selling out to a bigger firm
  • A key part of what they are buying is brand building – an activity that the likes of P&G and Unilever have excelled at in the past
  • Start-ups and partnerships focused on process improvements across all business functions from supply chain management to the final interface between customer and product prior to purchase
  • Premium is defined around consumer values towards the environment rather than ‘luxury’