Five for Friday | 五日（星期五)

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The Incumbent Agency Instagram account nails agency life and captures the ennui perfectly. I am sure if the people behind Incumbent Agency are ever found out they’ll be on an agency HR shit list for a long time

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A photo posted by The Incumbent Agency (@theincumbentagency) on May 7, 2016 at 9:43am PDT

VML’s work for Wendy’s fast food restaurants is quirky but effective. VML seem to have channeled their inner Crispin Porter Bogusky in this campaign.

I am currently reading The Dark Forest by Cixin Liu and its turning out as good as previous novel The Three Body Problem. More on books here.