Five for Friday | 五日(星期五)

Reading Time: < 1 minute

The Incumbent Agency Instagram account nails agency life and captures the ennui perfectly. I am sure if the people behind Incumbent Agency are ever found out they’ll be on an agency HR shit list for a long time

VML’s work for Wendy’s fast food restaurants is quirky but effective. VML seem to have channeled their inner Crispin Porter Bogusky in this campaign.


I am currently reading The Dark Forest by Cixin Liu and its turning out as good as previous novel The Three Body Problem. More on books here.