Five for Friday | 五日(星期五)

Reading Time: < 1 minute The Incumbent Agency Instagram account nails agency life and captures the ennui perfectly. I am sure if the people behind Incumbent Agency are ever found out they’ll be on an agency HR shit list for a long time Kill me now #thisadlife #thisadvertisinglife #theincumbentagency #advertisinglife #advertising #madmen #dondraper #advertisingagency #advertisingcampaign #igadvertising #adweek #canneslions #designerlife #ogilvy… Continue reading Five for Friday | 五日(星期五)

Links of the day | 在网上找到

Reading Time: < 1 minute JTB, Panasonic, Yamato eye paperless luggage transport service for tourists | Japan Times – this looks awesome eBay Receives Positive Results From Branded Podcast | IPG Media Lab – interesting case study on podcast advertising Brands Cling to TV Advertising | L2 – because mass reach is 500 times more expensive on digital than on TV Amazon.co.uk: Dash… Continue reading Links of the day | 在网上找到

Running programmatic creative is hard

Reading Time: 2 minutes This programmatic creative was served up by Web Summit in my feed today. Web Summit are famous for their use of data analysis to drive everything from advertising to seating arrangements, you can read more about the how on a blog post that I have linked to in more information at the bottom. I presume… Continue reading Running programmatic creative is hard