2017 predictions are hard. We are entering a period of turbulence in much of the world and I suspect that there are going to be more changes over the coming years.
Smart watches still won’t be as big as fitness trackers. Fitness trackers will peak.
- Smart watches are struggling for a reason to purchase. Apple’s Watch 2 was the product that they should have realised the first time around. It was fixing the bugs in the first version. But there is still no reason to purchase
- Android Wear supporters seem to have laid off on development. Huawei Watches are now available for half the list price. Lenovo has laid its Android Wear ambitions aside.
- Fitness trackers seem to have done a very good job at reaching health fanatics. However the market will soon become driven by replacement devices. There is a constant tension between buying a cheap device which requires low amounts of purchase consideration versus moderately expensive devices that competes agains the smartphone doing the job. It is interesting that Jawbone could not find a buyer and Pebble was sold to Fitbit
If there is a common content format and a rise in content (beyond brand marketing) then VR could take off (and hammer TV sales in the process – at least in single user situations. I still think that VR googles could act as a TV substitute for single person households, shared living and student dorms. When content is time-shifted or binge streamed you can get by without a TV tuner.
The key driver would be the high cost of housing. If you are a hipster living in a small bedsit, having a large TV is a waste of your precious space.
The ‘next billion’ smartphone users in the developing world won’t get their handsets as fast as everyone thinks. Why?
- Much of the supply will come from small no-name brands. These brands currently are on razor thin margins. Smartphone manufacturers are being shaken out
- Razor thin margins are crushing key component manufacturers, those that are left will prioritise big customers first
- The Hanjin Shipping meltdown will hit small suppliers with valuable cashflow tied up in containers that can’t move. Hanjin is expected to precipitate failure in other shipping businesses as the industry still has massive over-capacity and financial institutions will be less interested in helping out distressed businesses. Mearsk’s acquisition of Hamburg Sud is a further sign of this
- Increasing nationalism in key markets like Indonesia and India is requiring local investment in production lines and component sourcing. This will take the focus away from addressing other markets and likely temporarily rise manufacturing costs
- Declining economic outlook in mature markets including China, the US and EU will affect the capital available to fund speedy expansion
Leaks about Uber’s finances and rising interest rates are likely to drive increased scrutiny of Silicon Valley businesses. Uber’s finances sound eerily like the investment money pits prevalent.
Media investment is going to pour into the Alt-Right at a VC level. Its been a void that they’ve left up to now. Given that many of the markets that they’ve tried to disrupt are going nowhere, expect Breitbart and Co. to start seeing VC funded competition.