Things that made my day:
Ford’s video spot for the Mustang is emblematic of the craft in ad planning. Ford realised that a loud noise, that emblem of sporting automobiles can be beneficial or damaging in the wrong social context – like waking your neighbours up early on a Sunday morning. What was interesting is how this became a central part of their campaign.
Contrast this with the approach that Toyota took in marketing the Lexus LFA to Americans back in 2010
Back in the late 1980s through through the 1990s Alex Cox or Jonathan Ross would have screened a series of these films on BBC2 or Channel 4 late one night. Mubi tries to do this curation, but fails miserably – it feels like an intern cobbled together the posts by raiding the BFI book shop. Video intros are definitely needed, both Cox and Ross have genuine passion. There is a space for Netflix or Amazon Prime to pick this format up and run with it (but for the fact Amazon makes some godawful film picks).
Instead we get this documentary from Vice that just scratches the surface and hints at the gold beneath
Whilst we are talking about films, I can recommend Alex Cox‘s book 10,000 Ways To Die which is one of the best works I know on the Spaghetti Western genre. It is free to download from his old website.
Tim O’Reilly on his vision of the future
This week I have been listening to:
This new David Morales track
An amazing mix of funk influenced Thai music