Introducing the WhatsApp Business App | WhatsApp blog – a free-to-download Android app for small businesses. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them. Here’s how:
Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number. Free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S – surprised that Hong Kong didn’t make this list
Mark Ritson: The Diet Coke relaunch shows its marketers have lost the plot – Marketing Week – a few things I don’t get. Moving away from the one Coke brand architecture. Are they trying to position diet coke against Red Bull? (Thinking about the can size). Or is there some shopper marketing related insight at play that says they need to maximise choice in a given shelf space? Decidedly odd, I would have expected this lot of ‘product’ innovation more in a market like Japan where you see constant consumer demand for the new new thing. Don’t even get me started on the ad creative…
Apple plans to add $350B to the US economy — but that may not be as heroic as it sounds – interesting analysis to show that this is as much about PR as anything else. Aside from the tax deal why is this release being put out now?
Instagram test two new features in Europe, and one of them will make it more difficult to snoop | JOE.ie – interesting for brands to track dark social syndication and regramming
Silicon Valley Spotlight | Indeed blog – interesting data about slowing market for talent in tech companies
App that pays YOU based on your step count overtakes WhatsApp to become most popular in App Store – Mirror Online – where’s the business model?
Should the Tech Giants Be Broken Up? | WSJ City – Apple and Microsoft supply 95% of desktop operating systems – but this point hides the huge disparity in market size and power between Microsoft and Apple still in the PC market
Cathay Pacific Airways lags behind peers in fuel efficiency while Qantas is worst polluter, study finds | South China Morning Post – How much cargo, and how well airlines fill planes up to their maximum payload, typically with freight, had the greatest impact on fuel efficiency, Graver added. He said it was not about the number of passengers carried or the number of seats squeezed into planes
Google moves into Shenzhen in latest China expansion | TechCrunch – not a big move
American Views: Trust, Media and Democracy – Edelman – I suggest that the public relations business move itself from a reliance on advocacy toward a new policy of informing the populace more broadly on subjects of the day. That means providing the positive and negative facts, with third party attribution
Cranberries sales jump by over 900,000 percent after Dolores O’Riordan’s death | Irish Central – record companies eye ‘flowers and sundry’ budget to hire assassins and boost back catalogue sales