Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Things that made my day this week

Dr. Penelope Boston: “Seeking the Tricorder: The Hunt for Extraterrestrial Life” | Talks at Google – YouTube – interesting challenges in terms of identification, methodology and analysis

The new Roxanne Shanté biopic looks amazing and you know the soundtrack is going to be good

The South China Morning Post have launched a news site for an international audience focused on the Chinese technology sector – Abacus. Its a nice looking site and a good team, but it doesn’t have an RSS feed which is a real bummer.

Unsupported | The Greatest Stories Retold – interesting attempts at really short form storytelling. It doesn’t work well in Safari as a web browser.

Re-evaluating Media is a piece of research put together that tried to rebalance expectations on more traditional media. Whilst there was room to land meaningful points (TV is better at mass reach for a given CPM), and there is an argument to be made for a media neutral approach where the media mix fits the communications problem to be solved. Instead they made bigger leaps and had a methodology that was optimistic at best – this became the focus of debate among people that I knew.