Month: April 2018
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Voice activated coupon + more news
Voice activated coupon Google’s First Voice Activated Coupon – WPP – Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices – I am surprised that Amazon didn’t introduce the voice activated coupon before Google. Beauty SK-II finds…
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Erooms Law – jargon watch
Erooms Law is a metaphor that compares other business processes to the virtuous circle of Moore’s Law. It is literally Moore’s Law in reverse. Industries have developed processes that are getting ever more expensive. Once could consider that is inversely proportional to the way semiconductor manufacture reduced the relative cost of computing power over time.…
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Discussion on voice interfaces and services
Interesting discussion on the use of voice interfaces and services. There is a certain amount of cheerleading involved in the talk; but that is to be expected with vendors in the room. If found it interesting that one of the panelists; Sam Liang of AISense moved out of where2.0 services and into voice. because location…
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Global Web Index + more news
Global Web Index data on privacy 1 in 4 Deeply Concerned About Online Privacy – GlobalWebIndex Blog – ok its Global Web Index so you have to take the data with a pinch of salt. Global Web Index is based on people completing online surveys. That means that the technique Global Web Index uses needs…
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Family & other things that made my day this week
I spent a good deal of the week seeing the family. It was great to have homemade soda bread and finish off my Mum’s Christmas cake. Yes, you haven’t read that wrong, my Mum specialises in making rich fruit cakes for Christmas. They keep for a good few months afterwards. A good deal of that…
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Influence – The Psychology of Persuasion by Robert M Cialdini
Cialdini’s Influence is now over ten years old and still stands up. It is a good guide on the psychology of why people say “yes”. The accessible style of Influence reminded of Douglas Rushcoff, or Malcolm Gladwell. Ok Malcolm Gladwell is a poor analogy, Cialdini’s work isn’t candy floss for the mind. This is deceptive…
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Belkin buyout + more news
The Curious Case of the Belkin Buy – Om Malik – not really so curious. It makes sense for Belkin and Foxconn. Belkin and Foxconn can use the advantages that they have in terms of production and understanding of Apple products to get ahead. Having a recognisable brand in Belkin that gives Foxconn better margin…