Emotional intensity in storytelling and journey planning

Reading Time: < 1 minute I went to a preview of Videogames: Design/Play/Disrupt. I belatedly found one of the photos that I took there of a game story line. I was particularly interested by the emotional intensity field which could be borrowed for comms planning, customer journeys and storytelling planning. It provides yet another way of integrating culture into the… Continue reading Emotional intensity in storytelling and journey planning

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Reading Time: < 1 minute We Spoke to an Ex-NSA Hacker Who Has Organized the First-Ever Mac Security Conference – Motherboard Security Update | Facebook Newsroom – complete cock up and yet governments will do nothing Interesting programme on why western fast food is struggling to break into Vietnam