市场营销 | marketing | 마케팅 思想 | ideas | 생각

Emotional intensity in storytelling and journey planning

Reading Time: < 1 minute

I went to a preview of Videogames: Design/Play/Disrupt. I belatedly found one of the photos that I took there of a game story line. I was particularly interested by the emotional intensity field which could be borrowed for comms planning, customer journeys and storytelling planning.

Interesting games development story telling

It provides yet another way of integrating culture into the planning process.

初 | hygiene | 기본

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Reading Time: < 1 minute

We Spoke to an Ex-NSA Hacker Who Has Organized the First-Ever Mac Security Conference – Motherboard

Security Update | Facebook Newsroom – complete cock up and yet governments will do nothing

Interesting programme on why western fast food is struggling to break into Vietnam