Is there a luxury smartphone segment?

Reading Time: 2 minutes There are luxury smartphones, but is there a meaningful luxury smartphone segment? From Apple’s iPhone price inflation to Huawei and Blackberry’s Porsche Design devices, manufacturers have looked to cater to a ‘luxury’ consumer. Prior to this is you had the Vertu phone with its concierge service and niche players like Goldvish catering for the the… Continue reading Is there a luxury smartphone segment?

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes Mark Ritson: It’s time to shut down digital marketing teams for good | Marketing Week – return to media neutral and evidence based marketing? It also reminded me of a debate that I had back in 2008 with James Warren about when were we likely to see the end of the digital strategist. It hasn’t… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서

Legend of Old McLanden & things from last week

Reading Time: < 1 minute BMW’s X7 advert about the Legend of Old McLanden has been cited as a piece of feminist advertising. I won’t spoil it for you watch the clip and you’ll see why. I think that its part of something different which has been less heralded: a return to craft in advertising. We’re starting to see a… Continue reading Legend of Old McLanden & things from last week