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Hellboy reboot and flawed superhero films

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I got to see the Hellboy reboot. Make no mistake it’s flawed. It doesn’t have the synchronicity with the source material of Guillermo del Toro’s adaptations. It was great to see Daniel Dae Kim on film, but his English accent wasn’t great. It was right up there with Dick Van Dyk. There was an ensemble of supporting actors and the amazing Ian McShane. David Harbour does a good job filling Ron Perlman’s shoes as the title character.

The cinematography was really nicely done. There was something about the CGI that was both ambitious and felt cheap at the same time. I was reminded of Russian films like Guardians.

The script showed a great love for the comic source and at the same time the pacing, the dialogue was a bit punchier than del Toro, but the pacing didn’t feel right. But that doesn’t mean that it deserves the kicking that it has received in the media. Part of this is down to the fact Hellboy is going head-to-head in the box office with Shazam. Shazam is DC’s answer to Guardians of The Galaxy. A confection with the right degree of surrealism, humour and action.

Hellboy is darker and misses del Toro’s deft stylistic touch.

I quite like a number of flawed superhero films. I really enjoyed Ang Lee’s reboot of Hulk with Eric Bana and Nick Nolte. Yes it was artistic, but I could see why your average superhero film wouldn’t appreciate its symbolism.

Lexi Alexander’s Punisher: War Zone‘s problem wasn’t that it was a poor film but that reviewers couldn’t handle an accurate rendition of the Garth Ennis story in film. My favourite has to be the supposedly unfilmable Spawn. Amazing effects, the underrated Michael Jai White and Charlie Sheen hamming it up like his life depended on it. I am sure Hellboy will grace their number too.

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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

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RESIST – counter disinformation tool – published by UK government (PDF)

15 Months of Fresh Hell Inside Facebook | WIRED – interesting read (paywall)

I was gobsmacked when Leica dropped The Hunt. Chinese consumers are a big market for Leica and this was way beyond what even Dolce & Gabbana did in China. It also screws their partner Huawei who make a big deal of their top-of-the-range smartphones using ‘Leica’ cameras…

YouTube flags Notre-Dame Cathedral fire as 9/11 conspiracy | AdAge – machine learning isn’t the be all and end all yet (paywall)

Gen Z doesn’t want to buy your brand, they want to join it | AdAge – This group isn’t waiting for brands to lead on issues. Instead, they’re leading. Since movements rarely come with a business case or cost-benefit analysis, marketers must consider how they can partner with Gen Z to become more involved and deliver on the promise of purpose (paywall)

Mediatel: Newsline: Audi/BBH limbo; P&G puts down a(nother) marker – interesting points on P&G media platform pronouncements

Apple App Store downloads went into decline, Morgan Stanley says – Business Insider – which indicates a ceiling to services

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The Apple – Qualcomm deal post

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The Apple and Qualcomm deal ceased legal hostilities and lots of people have kicked around theories. But no one seems to definitively know what happened. And what the implications are for Apple.

  • If Apple was on such a sticky wicket, why didn’t it make a deal with Qualcomm earlier? A judge had asked them to sit down right at the beginning and they got nowhere
  • Did Intel explain to Apple that it wasn’t going to hit its engineering targets on the 5G modem (a la IBM and the PowerPCs that used to power Macs)? Or did Apple cut Intel off at the knees?
  • What does this all mean for Intel processors and components in Macs? From CPUs to USB C connectivity Apple is dependent on Intel. Even if Apple decided to move to an ARM architecture they would still likely need Intel foundries and connectivity processors. Before you talk about the Mac now being a small part of the business. Consider what mobile apps and even the iOS is developed upon. Secondly a Mac user is far more likely to be an iPhone, iPad, Apple Watch and Apple TV customer
  • From a functional handset perspective I am not convinced about the benefit of 5G. But from a marketing perspective it could be very damaging to Apple eventually. How far behind would Apple developing a new 5G solution from scratch be? It would be reasonable to expect for Qualcomm to service other clients first and then only put under performing engineers on Apple as a punishment duty. Given that Qualcomm laid off engineering teams, engineers may only work on Apple grudgingly. Is it even viable for Apple to bother with 5G iPhone? If we look at history, the Qualcomm – Nokia IP deal was the beginning of the end for the Nokia handset business in 2007. Apple might lose money up front, but it would save on the kind of value destruction Nokia went through
  • What is the state of Apple’s relationships with the rest of its supply chain and can it expect a kicking?
  • Whilst mobile carriers wouldn’t be happy to have a single OS eco-system in smartphones, they’ve had zero success in championing other platforms (BlackBerry, Windows Mobile, WebOS and SailfishOS). All of this would make them even more beholden to Google. So would an alternative OS’ spring up to fill the iPhone gap?
  • Can Qualcomm use this to try and smother antitrust investigations outside the US?