Mariah Carey & other things that caught my eye this week

Reading Time: < 1 minute Mariah Carey, media changes in 2020, coming shortages on rare earth metals, China and Russia’s threat to the west and the power of China. I found it relatively easy this year to avoid a lot of the Christmas ads. Maybe because there are much bigger things to think about like the new UK government, protests… Continue reading Mariah Carey & other things that caught my eye this week

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 8 minutes Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서

Lovemarks

Reading Time: 3 minutes A decade and a half ago Kevin Roberts wrote his book Lovemarks. In reality, Roberts reiterated the factors needed for a successful (consumer) brand. Though much of it would benefit a business-to-business brand as well. Indeed someone like Snap-On are are a great example of this. I took the piss out of Roberts book after… Continue reading Lovemarks