Month: January 2020

  • Volkswagen Beatle fairwell & other things this week

    Volkswagen Beatle

    Volkswagen Beatle – after seven decades Volkswagen is finally saying goodbye to its most iconic vehicle. It seems the Beatle won’t make it into the electric future of Volkswagen.

    Visual Futurist – Syd Mead

    We lost visual futurist Syd Mead at the end of 2019. Mead was best known now as the stylist on Blade Runner, but had worked for a number of US corporates including Ford and US Steel. He’d also done work for NASA.

    Even if you don’t know Mead, you’ve likely seen his work. Or the stuff influenced by his work.

    My first reaction on hearing the news is that fate is cruel. Mead has left us, but in his place we have Elon Musk.

    Animal thoughts

    Ze Frank for Audible on animals thoughts for Christmas. Animal thoughts for Christmas reminds you of how alien our rituals must seem to our pets. The random associations that they will likely form with things like tinsel. The cat going on about tree torture is the best part of it. But the inner trips of cats on cat nip comes a close second.

    Connected restaurant

    Three Ireland have executed on an idea I investigated back in 2005 for Motorola. Back then it was a lot harder to get the bandwidth and screens to do it. We were also thinking on a bigger scale, connecting Trafalgar Square with public spaces around the world. Three Ireland made the venue more intimate. It was a lovely to see the creative wrapper that Three Ireland put around it that resonates with Irish households around the world.

    Sesame Street

    Sesame Street characters do impressions of each other. I know that some characters might be voiced by the same actors and wonder if that what was going on here. I am constantly amazed by the timelessness of the Sesame Street franchise.

  • Treasure hunt

    Treasure hunt

    Treasure hunt as defined by NPD is the process of consumers bargain hunting. It might be discounted pricing on items or looking for substitute pre-owned products.

    Sale
    Sale

    Discounted items used to be seen in the retail trade as the preserve of older consumers alongside couponing. But as empirical experience going along to discount outlets show bargain hunters reach across social classes, income levels and age groups. Discounted products accounted for 3 percent growth in retail, even while retail declined by 1 percent overall in the last quarter.

    There hasn’t been as much of an exploration into whether its the discounts that people want or whether its the thrill of the hunt itself, especially when Google makes it much easier online.

    As for pre-owned goods, whilst NPD thinks that this is a millennial trait – vintage clothing stores, crate digging for records and and eBay are evidence that this trait isn’t new. I was reminded of being told that the collective memory is about eight years or so. So this explains how trends come back and get regurgitated or remixed by trendspotters and agencies.

    Admittedly the motivation that they are ascribing to vintage shopping by millennials and gen-z adds environmental aspects to vintage consumption. (Though is probably quality aspects as well as apparel globalisation and fast fashion have gone hand-in-hand in the demand for heirloom design).