Things that caught my eye this week

Reading Time: 2 minutes Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold: Reinforce the cultural aspect of the Air… Continue reading Things that caught my eye this week

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 5 minutes Venture Capital and Cleantech: The Wrong Model for Clean Energy Innovation by Gaddy, Sivaram and O’Sullivan – venture capital investment is very inefficient according to this MIT paper. More venture capital related posts here. Why business in Hong Kong should be worried | The Economist – Hong Kong is trapped like the grips of vice.… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서

Things that caught my eye this week

Reading Time: 3 minutes Brands using politics as a trope. First up, Kelloggs Korea’s campaign for green onion flavour Chex breakfast cereal. They were allowing consumers to ‘vote’ for the president of Chex. In 2004, Kellogg’s Korea decided to hold a cute little promotional contest online: an “election” to decide “the President of Chex.” The two candidates were the delicious… Continue reading Things that caught my eye this week