ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 7 minutes Hackers hijack and publish mental health data of hundreds of people – a scandal caused by the extortion of a group of hackers to a private company that provides mental health services as a psychotherapy center for the Finnish public health system. Finland claims to be at the forefront of digitisation and data security. The criminals managed… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서

Things that caught my eye this week

Reading Time: 2 minutes Share of search Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people… Continue reading Things that caught my eye this week

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 7 minutes From Supreme to Gucci: How North Face uses big-name collaborations to drive ‘brand heat’ – Glossy – Tim Hamilton, North Face’s head of global creative, said it typically does two collaborations per year, at most. In addition to its upcoming collab with Gucci, North Face has an ongoing collab with Supreme that started in 2015.… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서