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Valley of Genius by Adam Fisher promises to be ‘the uncensored history of Silicon Valley’ based on stories that founders and programmers told to each other. All of which begs the question how much is myth making and how much is true? Getting to the truth Having worked for Silicon Valley clients and in-house at […]
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Why AI and creativity? This post on AI and creativity was inspired by experiments being done at work by a member of our design department. They had been using Midjourney to create images within a minute of receiving an initial set of words as creative prompts. For example we created this surreal image which fits […]
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The Power Law lays out VC history The Power Law: Venture Capital and the Art of Disruption does for the technology venture capital industry what Accidental Empires and Where Wizards Stay Up Late did for the technologists that they financed. About the author Sebastian Mallaby Prior to reading The Power Law Mallaby wasn’t a familiar […]
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Share of search Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people […]
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Burger King King of Stream campaign conducted in conjunction with Ogilvy agency DAVID based in Madrid, Spain. The King of Stream makes sense when you look only at the data. Target young people who do gaming. Presumably there is some group cohesion data or insight that shows a propensity to eat fast food with gaming. […]