Search results for: “BMW”
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BMW brand crisis + more things
BMW brand and business crisis I haven’t driven a BMW in well over 20 years, so Doug DeMuro’ update on the BMW brand was fascinating. The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW. The company’s customer base is…
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BMW NEXTGen & things that made the week
BMW NEXTGen event included a concept car the BMW Vision M Next. What I found most interesting about this is how BMW whilst looking forward with the i8 and the M Next; is still stuck with designs resembling the Giorgetto Giugiaro designed M1(E26) of the late 1970s. Don’t get me wrong, when I was a…
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BMW i8 & other things this week
BMW made a video about the production of the BMW i8 to promote the car. However the tone of the video feels rather like a corporate video from the 1980s. Despite the 1980s vibes the BMW i8 carbon fibre monocoque chassis manfucturing is fascinating. As is the manufacture of the BMW i8 high voltage battery.…
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BMW Zagato coupé
This is a BMW Zagato coupé. It’s very unusual for me to pay attention to, let alone write about cars. Living in London means that I have a car-free existence. So the last time I really paid a great deal of attention to car design was prior to the summer of 1998. As shapes got…
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The ultimate driving machine + more things
The ultimate driving machine Interesting interview with author Steve Saxty on how BMW as a modern car brand came into being as the ultimate driving machine and a discussion on what eventually became the 1-series. The brand value of it being the ultimate driving machine actually came from a review by US magazine Road &…
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Car screens and synthesisers
The current debate over car screens / car as computer design reminded me a lot of the journey that synthesisers have gone through. I went down this train of thought on car screens thanks to a LinkedIn post by Nic Roope, reacting to an article published in Car Design News in praise of push buttons.…
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Complaint resolution + more things
Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…
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Road to Le Mans
Porsche committed to major long form content as it followed Michael Fassbender on the road to Le Mans. Season one Road to Le Mans started off over four years ago with six short form films, each no longer than 10 minutes in length. So far, pretty much what you would expect in a prestige luxury…