Search results for: “BMW”

  • BMW brand crisis + more things

    BMW brand and business crisis

    I haven’t driven a BMW in well over 20 years, so Doug DeMuro’ update on the BMW brand was fascinating.

    BMW brand twitter account OK boomer
    BMW Twitter account

    The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW.

    The company’s customer base is predominantly gen-x and baby boomers; because their cars are expensive. For decade these people have been told that the BMW brand represents the ultimate driving machine.

    An important part of the visual BMW brand: the design language that it is implementing on is problematic. In particular the ugly ‘beaver teeth grill. This is ironic given that an electric car doesn’t need a grill for its engine.

    It didn’t help things that from a certain angle the rear of the BMW iX has a resemblance to the Nissan Juke.

    Nissan Juke 1.6 Advance 2017
    Nissan Juke 1.6 Advance 2017 by RLGNZLZ

    It has at least an internal perception that it has lost its BMW brand mojo as there is a slow steady move away from the internal combustion engine.

    If you look at other YouTube automotive channels, BMW seems to be having reliability issues with its current cars and the repairs are expensive to do. Back in the early 1970s the BMW brand was tarnished with negative perceptions about the cars being rust buckets and the company managed to lick that. The current engineering problems sound more complex.

    All of this makes the BMW brand sound more difficult to fix than being on the socials and being up to date with their yoofspeak.

    China

    Sharp Power and Democratic Resilience Series | China’s Global Media Footprint – interesting report by the National Endowment for Democracy, especially given how UK regulator Ofcom revoked the TV licence for CGTN – Ofcom revokes CGTN’s licence to broadcast in the UK – Ofcom 

    Huawei official speaks out after “Uighur alarm” report – The Washington Post – Huawei’s Denmark country manager resigns and then briefs against the company on its AI system that identifies Uighurs

    China’s Luckin Coffee files for bankruptcy in US | Financial Times 

    Canada concerned as Hong Kong starts to force dual citizens to choose status – The Globe and Mailindividuals who declare themselves Canadian could now lose their residency rights to live in Hong Kong.“It’s the beginning of the end for people in Hong Kong with Canadian status,” said Vancouver immigration lawyer Richard Kurland. The policy on dual citizenship stems from a 1980 law in mainland China that was then applied to Hong Kong when the United Kingdom handed over the city to Beijing in 1997. “The law was on the books for years but it wasn’t always enforced,” Mr. Kurland said. – interesting move

    The Longer Telegram: Toward a new American China strategy – Atlantic Council – single most important challenge facing the United States and the democratic world in the twenty-first century is the rise of an increasingly authoritarian and aggressive China under Xi Jinping. China has long had an integrated, operational strategy for dealing with the United States. The United States has so far had no such strategy with regard to China. This is a dereliction of national responsibility – interesting read. Right on with its diagnostics, but off base with its proposed solution. The west thought that Xi was a moderate when he came into power. He has extended his loyalists in every aspect of the party. The Jiang Zemin faction of the party, which would be an alternative aren’t liberal; they used the army to put down student protests in 1989.

    Hong Kong to impose ‘national security’ schools curriculum | Financial Times – interesting that it impacts expat kids as well. A powerful message that China is prepared to burn Hong Kong to the ground to get alignment

    Taiwan

    China and the Fate of Taiwan | Yale University Press Blog 

    National security law prompts record number of Hongkongers to move to Taiwan: report | Apple Daily – numbers over double from 2019 to 2020

    Media, brand and marketing

    Commission chief tells charities not to be ‘captured’ for politics | Charities | The GuardianCharities that support politically or culturally contentious causes should expect their charitable status to come under regulatory scrutiny even if they are acting within the law, according to the outgoing chair of the Charity Commission. The Tory peer Tina Stowell, who is stepping down after three years in the post, warned charities against being “captured” by unnamed people who wish to push a partial view of the world and use charity platforms to wage war on “political enemies”. – this is going to be interesting

    Looking downstream – Tortoise – as a long time netizen I am less certain that regulating platforms for content will work and worry about the precedent it would set for authoritarian regimes. Should OTT platforms such as Netflix, Disney+ or Amazon Prime carry news? Here my first question is how do you define news? Should they do real time news reporting, probably not even if they could. Should they do current affairs analysis – they already do if you look at the kind of documentaries that they have. I think that there should be real questions about those documentaries in terms of quality and bias? While we’re on about documentary making, surely the BBC could be doing more work with Adam Curtis or Bellingcat and have those people training the documentary film makers of tomorrow

    Higher Brothers’ Masiwei to Perform Live on McDonald’s App | Radii China – this is a really smart move by McDonald’s China to drive downloads and reward customers

    Liu Yifei Announced as Face of Louis Vuitton China | Radii China – LVMH betting on woke western liberals not being their customer base and choosing polarising star. It also shows how far Fan Bingbing’s star has fallen since her tax troubles. Crystal Liu was the protagonist in the car crash live action version of Mulan. She’s also not as beautiful as Fan Bingbing

    Bagging bargains: the unexpected rise of the discount megastore | Financial Times – not terribly surprising when one thinks about how recessions increased the market share of discount food retailers like Lidl, Aldi & Netto

    How did rich millennials become the voice of generation rent? | Young people | The Guardian – what’s missing from this is the sense of being precarious with freelancing and contract work in middle class professions now. This also seemed related: Why do so many professional, middle-class Brits insist they’re working class? | Class issues | The Guardian 

    GroupM, Unilever launch tool to measure ethics of data decision-making | Ad Age – is GroupM (or any media agency) the right partner from a credibility point-of-view?

    Technology

    How Europe Became a Model for the 21st Century – DER SPIEGELDespite its long list of crises in recent years – including the most recent vaccine snafu – the European Union has become a global pacesetter. Its laws and regulations have established global norms. This has made the bloc a 21st century model. – I agree with the direction of this article, even if some of the examples could be debated

    Meet the Chinese-Made Social Voice Chat App That Came Before Clubhouse- PingWestDizhua 递爪 (literally translated as sticking out one’s paws, a meme-phrase for raising hands) went live, offering the same kind of voice-based experience that connects people, nearly a year ahead of Clubhouse.

    Silicon Valley’s iron grip on venture capital is slipping — Quartzthe shift to smaller tech hubs that’s been going on for years is set to move even faster, according to Stanford. “The pandemic has thrust the VC ecosystem into new territory where Zoom meetings and alternative deal sourcing methods reign supreme,” he wrote in an analyst note. “This shift has, at least somewhat, leveled the playing field for investor attention…Over Zoom, it doesn’t matter if the company is in the same building, city, state, or country.” – no credit given for the dissipation technology start-ups to places like Singapore and Shenzhen. For instance, social darling Clubhouse is based on Chinese voice technology. But there’s also a bigger issue about the decline in hard innovation which is easier to do in a tight cluster. Since its no longer happening, the cluster makes less sense. More on innovation here.

    Information security

    Clearview AI’s Facial Recognition App Called Illegal in Canada – The New York Times 

    McKinsey fires investment bank researchers after policy breaches 

    Bases for Trust in a Supply Chain – LawfareWith a supply chain attack, there is a potentially long delay between the introduction of a vulnerability and its exploitation. In addition, infiltrating a supplier generally requires a well-resourced adversary and interaction with that supplier. So compared to the alternatives, preparations for a supply chain attack take longer and have a higher risk of discovery. The risks of discovery can be reduced, however, if inserted vulnerabilities resemble ordinary flaws and, thus, the malicious intent is disguised. The digital systems on which individuals and nations increasingly depend are large and complex, so today they are likely to be rife with vulnerabilities. Many of those vulnerabilities will be known, some unpatched, and others easily discovered by analysis. In short, such systems are easy to compromise.

    Russian hack brings changes, uncertainty to US court systemnew rules for filing sensitive documents are one of the clearest ways the hack has affected the court system. But the full impact remains unknown. Hackers probably gained access to the vast trove of confidential information hidden in sealed documents, including trade secrets, espionage targets, whistleblower reports and arrest warrants. It could take years to learn what information was obtained and what hackers are doing with it – you can’t hack paper

    Suspected Russian Hack Extends Far Beyond SolarWinds Software, Investigators Say – WSJ 

  • BMW NEXTGen & things that made the week

    BMW NEXTGen event included a concept car the BMW Vision M Next. What I found most interesting about this is how BMW whilst looking forward with the i8 and the M Next; is still stuck with designs resembling the Giorgetto Giugiaro designed M1(E26) of the late 1970s. Don’t get me wrong, when I was a pre-teen my ideal car would have looked like the BASF sponsored M1 track car with the spiral paint work. It would have been nextgen for my pre-teen self, in the same way that the future also looked like a Star Trek communicator. Though our current smartphones would look nextgen to the original Star Trek set and prop designers.

    BMW M1 écurie BASF série PROCAR 1980

    Here’s what the M Next looks like (© Copyright BMW AG, München, Deutschland.)

    BMW M Next courtesy of BMW

    Which raise an interesting question. From a branding perspective does iconic legacy design make it harder to draw a line under one technology as you transition to another? We have various bias’ in our expectations, some of which BMW have tried to challenge with the sonic experience in their cars. I’d argue that they need to think about this outside the vehicles as well. From a safety perspective and because part of driving a BMW is being ‘seen’ to drive the marque.

    I think that there’s still work to be done by BMW and other manufacturers on getting their arms about the future of performance from a brand perspective, for a post-ICE (internal combustion engine) age.

    Abacus (a tech media publication from the South China Morning Post) has channeled the Pixel Boys to come up with a way of trying to make the Chinese tech sector make sense to foreigners. China Tech City | Abacus is well worth checking out.

    In an era when there is a chance that Jeremy Corbin could be a prime minster in waiting should a general election come along, And I speak with people who profess to be MacBook totting communists. I am surprised that Marxman haven’t seen a resurgence in popularity. I randomly came across this great interview of them by a French TV programme around about the time their first album broke.

    Hong Kong’s leaderless movement against the Chinese extradition law (or their CIA paymasters if you believe the Chinese government) have been doing some really nice creative to rally internal and international audiences to their cause. There were print ads that ran in the newspapers of many G20 countries and video content. Taking the politics to one side for a moment, just look at the craft in this video. At the time I have written this has been dubbed into:

    • Taiwanese variant of Chinese
    • Dutch
    • English
    • French
    • German
    • Bahasa Indonesia
    • Italian
    • Japanese
    • Nepali
    • Norwegian
    • Spanish
    • Swedish
    • Tagalog

    It makes Led By Donkeys look a poor effort in comparison.

    Bubble tea shops are opening around London outside of the usual China town locations. It’s success is in a sharp contrast to the likes of Jamies and Patisserie Valerie chains recent closures. Bubble tea actually came out of Taiwan in the late 1980s and London has been way behind in adopting the drink. Asian Boss tracked down the Taiwanese inventor of bubble tea Lin Hsiu Hui (of Chun Shui Tang) and the interview is great.

  • BMW i8 & other things this week

    BMW made a video about the production of the BMW i8 to promote the car. However the tone of the video feels rather like a corporate video from the 1980s. Despite the 1980s vibes the BMW i8 carbon fibre monocoque chassis manfucturing is fascinating. As is the manufacture of the BMW i8 high voltage battery. Unfortunately all this effort in manufacturing doesn’t seem to result in high reliability of the vehicles it makes.

    Reebok’s classic range looked to draw on the history of Manchester in this video. It split opinions in the office. Many of my colleagues liked it, but I felt a dissonance between the big speech about building the future with visuals that came straight from 1988. The MA1 jacket, the Reebok Classic trainer – the chav proto-shoe, brutalist architecture, a nice house with 1970s architecture and a mid-to-late 1980s BMW M535i – allegedly beloved of drug dealers trying to shift a load. The car looked discreet about its performance, but could still go like the clappers

    Great demonstration by Grandmaster Flash (of Grandmaster Flash and the Furious Five) of mixing circa 1983

    Kickstarter have a campaign running to reprint the New York Transit Authority’s standards manual which was much more than a style guide but went into things like the methodology of planning signage and usability of New York public transport. More design related content here.

    Anton Corbjin’s film A Most Wanted Man makes Hamburg amazing and gets great performances out of actors including Willem Defoe and Phillip Seymour Hoffman. The film feels believable because it’s based on a John LeCarré novel of the same name. LeCarré’s post-cold war output was a critique of populism, globalisation and the political nature of the war on terror. As would be expected in the 21st century the US comes out of it pretty poorly. Corbjin gives an honest portrayal of the book.

  • BMW Zagato coupé

    This is a BMW Zagato coupé. It’s very unusual for me to pay attention to, let alone write about cars. Living in London means that I have a car-free existence. So the last time I really paid a great deal of attention to car design was prior to the summer of 1998. As shapes got optimised over the years, car design got less and less interesting, so it was easy for me to not bother paying attention. 
    BMW Zagato coupe
    © Copyright BMW AG, München, Deutschland.
    I found the BMW Zagato design collaboration interesting for a few reasons:

    • By Zagato’s standards, the design is quite pedestrian. Just look at the 1980s vintage Aston Martin Vantage Zagato, Autech Zagato Stelvio AZ1 and the Alfa Romeo SZ
    • It is a modern car with distinctly ‘classic’ lines. There are hints of pre-1970s Bristols, the Lancia Aurelia coupé (from the mid-1950s) and the Datsun 240Z Fairlady in the layout. This is very different to the BMW M1 sportscar that hung on my wall as a kid and had a much more futuristic feel to its design. The BMW Zagato coupé is looking back to a golden age of motoring. As a society (at least in the western hemisphere) we aren’t looking forwards so much any more, there are no great leaps forward like the space race or the earlier stages of Silicon Valley. This looks as if design is aimed more at its western audience
    • Some of the lines in the body work remind me of Jack Telnack’s New Edge design language for Ford that looked to create surface tension by adding creases to smooth aerodynamic shapes. It is interesting to see how ideas ripple across time and sectors of an industry.

    More information
    New designer to take a seat at Ford’s drawing board – New York Times
    BMW Zagato coupé – BMW PressClub Global

    More design related content can be found here.

  • July 2024 newsletter

    July 2024 newsletter introduction

    Welcome to my July 2024 newsletter, this newsletter which marks my 12th issue. I hope the wettest part of the summer is behind me. This time last year, I didn’t set out to get to 12 issues. I thought I would try three and see where I got to. You’d think I would have had it nailed down by now, but it’s still evolving, finding its voice in an organic process. Getting to this point felt significant, I think it’s down to the weight of the number 12.

    12 as a number is loaded with symbolism. The Chinese had a 12 year cycle that they called the ‘earthly branches’ and were matched up with an animal of the Chinese zodiac.

    Chinese_Zodiac_carvings_on_ceiling_of_Kushida_Shrine,_Fukuoka

    Odin had 12 sons, the Hittites had 12 gods of the underworld. Mount Olympus was home to 12 gods who had vanquished the 12 titans. Lictors who were civil servants assisting magistrates with duties carried a bundle of 12 rods to signify imperial power. The Greeks gave us 12 member juries and both western and Islamic zodiacs have 12 signs.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    Strategic outcomes

    Things I’ve written.

    • Warped media constructs – what marketers and their advisers think about media channels versus what works and what should be measured.
    • I contributed to the Rambull newsletter with a selection of my favourite places in London.
    • End of culture – I disagree with some of what Pip Bingemann said about culture and advertising, but he made some interesting discussion points that I went through and annotated or knocked down.
    • A bit about the Zynternet phenomenon and interesting things from around the web.
    • A bit about BMW’s The Ultimate Driving Machine and other things that caught my interest.

    Books that I have read.

    Media Virus
    • Dogfight – Silicon Valley based journalist Fred Vogelstein was writing for publications like Wired and Fortune at the time Apple launched the iPhone and Google launched Android. He had a front-row seat to the rivalry between the two brands. The book is undemanding to read but doesn’t give insight in the way that other works like Insanely Great, Where Wizards Stay Up Late and Accidental Empires did. Part of this might be down to the highly orchestrated public relations campaigns happening at the time. (Vogelstein wrote about his experiences with Microsoft’s PR machine for Wired back in 2007). Instead Vogelstein documents developments that I had largely forgotten about like music labels launching albums as multimedia apps on the new iPhone ecosystem. It’s a workman-like if uninspiring document.
    • This Time No Mistakes by Will Hutton seemed to be a must-read document in the face of an imminent Labour party victory in the general election. Hutton’s The State We’re In was the defining work of wonkish thinking around policy as Labour came into power under Tony Blair in 1997. Three decades later and Labour is poised to rule again during a time of more social issues and lower economic performance. The people are poor and the economy has been barely growing for over a decade. The State We’re In was a positive roadmap of introducing long-term investment culture into British business and upgrading vocational education. This Time No Mistakes is an angrier manifesto of wider change from media and healthcare to government involvement in business. Both books outlined a multi-term roadmap for politicians. In the end, Labour didn’t deliver on The State We’re In‘s vision; this time they are even less likely to do so.
    • Dark Wire – Joseph Cox was one of the journalists whose work I followed on Vice News. He specialises in information security related journalism and turns out the kind of features that would have been a cover story on Wired magazine back in the day. With the implosion of Vice Media, he now writes for his own publication: 404 Media. Dark Wire follows the story of four encrypted messaging platforms, with the main focus being on Anon. Anon is a digital cuckoo’s egg. An encrypted messaging service designed for criminals, ran as an arms length front company for the FBI. Cox tells the complex story in a taunt in-depth account that brings it all to life. But the story isn’t all happy endings and it does question the threats posed to services like Signal and WhatsApp if law enforcement see criminals moving there.
    • I went back and revisited Media Virus by Douglas Rushkoff. Once a touchstone of public intellectuals and media wonks, it’s rather different than I remember it from the first reading I had of it at the start of my agency career. More of my thoughts on subjects covered in the book from authoritarian regimes to patient-centric medicine here.

    Not a book, but really enjoying Yaling Jiang’s newsletter Following the Yuan that looks at a mix of consumer marketing stories in China with a balanced and analytical approach. Social listening platform YouScan have an interesting insights newsletter, where you can subscribe to here.

    Things I have been inspired by.

    Lean web design.

    I have been keen on lean web design, especially has web page sizes have ballooned over the past decade with little benefit in functionality. However Wholegrain Digital have taken this idea in a new direction by looking at a websites typical carbon footprint. Mine came out better than 97 percent of websites they’d tested so far.

    Crushing conformity with creativity

    Samira Brophy of IPSOS and Tati Lindenberg of Unilever were at Cannes and talked through some of the dirt is good campaigns and how Unilever switched plot lines in an inventive manner to make better campaigns that fit in with Unilever’s socially forward orientation.

    The Arsenal example that they show is a really nice twist on girl plays soccer, kit gets cleaned trope and captures the essence of fandom.

    The Future Health Index.

    Philips the former consumer electronics pioneer have surveyed healthcare leaders around the world to see what their concerns are and where they may be looking to invest in the future. It’s an interesting read. When I have worked on health clients in the past, we’ve usually focused on what the relevant prescribing healthcare professional thoughts and any patient insights we could glean.

    There was a big focus on automation (AI was a particular focus for respondents in countries with distinct healthcare challenges. However the respondents caveated the move to automation with this bit of wisdom:

    Automation can help relieve staff shortages, if used right

    The Future Health Index 2024 – Philips

    Given the old heuristic of about 70 percent of IT projects not meeting the goals set for them, one can understand why there is a degrees of healthy skepticism in leaders and the staff who work with them.

    Remote monitoring was one of the most popular areas for healthcare leaders wanting to use clinical decision support software (powered by AI). Curiously, preventative care ranked much lower.

    Finally, there was some good news for pharmaceutical companies, negotiating lower prices for drugs was pretty low down on the list for the way leaders thought that they could make financial savings. Though this was tempered in a greater interest in ‘value-based billing’.

    State of the (online) union.

    From the late 1990s onwards, Mary Meeker’s snapshot of the technology sector was a must read presentation. Meeker came to mainstream fame leading the Netscape IPO while at Morgan Stanley. Early the same year she published The Internet Report – which launched a thousand agency slide decks and was a reference for the investment community during the dot com boom.

    The themes of Meeker’s reports over the years followed the development of online:

    • E-commerce
    • Mobile internet
    • Online advertising and search
    • Rise of Chinese internet companies

    Meeker left investment banking to join VC Kleiner Perkins and eight years later set up her own venture capital firm. During COVID-19 Meeker’s internet report wasn’t published for the first time since 1995.

    Now it’s returned, you can find the latest issue here. In the meantime, while Meeker took an AI-focused approach to her latest report LUMA Partners have looked at the advertising technology ecosystem in more detail. You can find their comprehensive report here. An honorary mention to Benedict Evans’ annual presentation as well that is even more theme based in style.

    Marvel x NHS blood donation

    Disney’s partnership with NHS opens up access to a wider potential donor base.

    Things I have watched. 

    darkhearts
    Dark Hearts (Newen)

    I don’t watch BBC iPlayer all that much, but occasionally I do find some ‘gold’. Dark Hearts (or Cœurs noirs literally Black Hearts) is a French series about a team looking for terrorist weapons, terrorist schemes and French ISIS members in Iraq circa 2016. It’s got the kind of gritty tense feel of SEAL Team or Zero Dark Thirty.

    Chronos is a short film very much in the vein of Koyaanisqatsi. In Chronos the director tries to journey through thousands of years in history through the medium of timelapse photography. It’s a beautiful piece of film, but looks very ‘everyday’ now due to the time-lapse functions provided in our smartphones and generative AI services. Film-maker Ron Fricke had to build his own cameras to shoot the footage.

    Watch party

    Hong Kong cinema is in a bit of a weird place at the moment. Its most bankable stars are in their 50s and early 60s – though they are holding off aging well. Cantonese culture in general is being squeezed out by mainland media, as well as the rise of Korean and Thai cinema. The current national security laws mean that previous bestsellers like Infernal Affairs or Election can no longer be made in the territory and even a retrospective showing of them could be in a legal grey area. The Goldfinger gets around this by going back to Hong Kong’s go-go era of the 1970s and 1980s and draws on the story of the Carrian Group which went belly up in the midst of a corruption and fraud scandal saw a bank auditor killed and buried in a banana tree grove. Lawyer John Wimbush was found dead in his home swimming pool. A nylon rope around his neck tethered to a concrete manhole cover at the bottom of the pool. So The Goldfinger has a rich vein of material to mine. The Goldfinger starts off during the Hong Kong police mutiny against the ICAC. it follows the rise of Tony Leung as Henry Ching Yat-yin (presumably to avoid legal trouble with George Tan founder of the Carrian Group, who only died during COVID). Ching then has a cat-and-mouse chase with Andy Lau’s Lau Kai-yuen, an inspector of the ICAC. I enjoyed The Goldfinger immensely, CGI and green screen was used to fill in for old Hong Kong which is substantially changed over the decades since. The ‘gweilo’ in the film were over-acted which was distracting, but the Hong Kong talent was top drawer. The more fantastical aspects of it reminded me a bit of Paul Schrader’s Mishima biopic.

    The Great Silence is one of the greats of the spaghetti western genre. It was shot in a ski resort in the Dolomites and in a studio of fake snow. That alone would have made it highly unusual. The film was directed by Sergio Corbucci who was more famous for Django. Eureka’s Masters of Cinema have done a fantastic job of putting together a great print and commentary from experts including Alex Cox. It’s probably the best role that Klaus Kinski played in his considerable film career. Even though it’s a western, the underlying politics of the film make it surprisingly contemporary. That’s as much as I can say without giving the plot away.

    Useful tools.

    Better Reddit search

    Google search has become much more limited in its capability for a number of reasons. Giga uses Reddit posts as its source material for search results. It can be useful in research, beyond trying to trawl Reddit using Google advanced search.

    Mood board research

    Historically, I have been a big fan of Flickr’s image search because of its ‘interestingness’ feature. Same Energy is a tool that matches the vibe of an image that you submit with other images.

    Manifestos

    A great collection of manifestos and tools to help manifesto writing for brand planners.

    The sales pitch.

    I am now taking bookings for strategic engagements or discussions on permanent roles. Contact me here.

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my July 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into August!

    Don’t forget to share, comment and subscribe!

    Let me know if you have any recommendations to be featured in forthcoming issues.