Reading Time: 8 minutes Wonks clearly saw parallels. Hence the short form ‘Facebook pivots to WeChat’. The first thing I’d advise you to do is read Mark Zuckerberg’s notes on how he is planning to move Facebook as a business. There’s a link at the bottom of this post to it, I’ll still be here when you come back.… Continue reading The Facebook pivots to WeChat post
Reading Time: < 1 minute In the wake of Brexit and the election of Donald Trump there is an increased focus on Facebook advertising. I would have thought that the one I was served the other day would have been the equivalent of a three-alarm fire for the advertising team? I didn’t have the presence of mind to look at… Continue reading Black flag operation Facebook advertising?
Reading Time: < 1 minute Author of The Four; Galloway is known as the founder of L2 and as a perceptive commentator on the digital economy (well as perceptive as anyone is with a bank of researchers behind them). He admits freely in his book that his fame was due to years of effort, advertising spend, researchers, script writers, video… Continue reading Oprah time: The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway