Search results for: “Nike”

  • Nike Air campaign + more

    Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold: More Nike related content here. It isn’t…

  • The North Face and Nike

    The North Face and Nike on marketing The North Face seems to have just peaked on its cultural moment in Korea. The North Face jackets are worn by all strata of society. Below is a Korean blog post that compares Its winter coats with different types of high school students as the brand has become…

  • May 2024 newsletter – no. 10

    May 2024 newsletter introduction Welcome to my May 2024 newsletter, I hope that you’re looking forward to the spring bank holiday, unfortunately if like me you’re in the UK – then that was the last public holiday before the end of August. This newsletter which marks my 10th issue. I wasn’t certain that I would…

  • AI two-step

    The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…

  • Six hundred pairs + more stuff

    Six hundred pairs of Nikes in a custom-built house The six hundred pairs of Nikes are owned by a Japanese lady who now is head of marketing for Ugg in Japan. Previously she’d spent over 20 years in sales and marketing for Nike. Her house was designed around her shoe collection and the double height…

  • CNY 2024

    What is CNY 2024 CNY 2024 or the Chinese new year is celebrated across east and south east Asia as it marks the new year according to the lunar calendar. It is as important an advertising spot as Christmas in the UK or the Super Bowl advertising slots in America. This Saturday marks the new…

  • 2023 – that was twenty twenty three

    2023 has been an eventful year. I thought it made sense to go back and reflect on everything that has gone on this year. I was inspired to do this after coming across a similar post that I had done for 2005. Contrary to what much of the tech sector believed just six months earlier,…

  • Old money style + more things

    Old money style Old money style has been a pre-occupation behind the recent fascination with quiet luxury a la Zegna and Loro Piana. The fascination with old money style isn’t new. Streetwear brands and hip-hop culture borrowed from preppy style over the years. Brands like Stüssy, A Bathing Ape, Phat Farm and Sean Jean had…

  • Omakase

    Omakase origin. Omakase is a Japanese term that has become popular in Korea. Omakase as a phrase comes from the term ‘makaseru’ meaning to entrust. In a sushi restaurant omakase meant the customer turned over responsibility for choosing their menu to the sushi chef. The chef would choose the type of fish and the cut.…