Search results for: “adidas digital marketing”
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Luxury beliefs + more things
Luxury beliefs Luxury beliefs is a term that I came across from the writings of Rob Henderson. Henderson has a similar kind of story to JD Vance. Addiction in the family and escaping his home environment by enlisting in the US Air Force. After his service Henderson used funding via the GI Bill to go…
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Innovation signalling
What is innovation signalling? Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business…
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Sponsorship + more things
Sponsorship Sports has created a sponsorship bonanza, with women’s sport being a particular beneficiary – Women’s elite sports to generate more than $1 billion in revenue in 2024 | Deloitte UK. For some brands sponsorships aid in research and product development, motorsport and mountaineering are two sports where this the case. Other sponsorship deals, for…
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Canon semiconductor manufacturing disruption + more
Canon semiconductor manufacturing disruption I started thinking about Canon semiconductor manufacturing disruption when I read this article: Canon looks to nanoimprint tech for 2nm lithography | EE News Europe. Canon semiconductor manufacturing disruption looked on the horizon with the announcement of its nano imprint technology. Nano imprint approach is something that has been explored for…
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Geico advertising + more things
Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…
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Patriotic Alternative + more things
Patriotic Alternative Patriotic Alternative wasn’t a name familiar to me when I first heard about them instigating a riot in Liverpool on Saturday night. It doesn’t take that much to create a ruckus in some of the poorer areas of Liverpool. I wasn’t particularly surprised by the burnt out police van; it sounds like a…
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Nepotism + more things
Nepotism in the creative industries Is nepotism really that bad? | LinkedIn – Jed Hallam wrote an essay on nepotism and the effects that he perceives it as having on inequality. Jed tries to steer a line on nepotism somewhere between recognising that the people may have an interest and talent, whilst pointing out inequality related…