Search results for: “adidas digital marketing”

  • Innovation signalling

    What is innovation signalling? Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business…

  • Sponsorship + more things

    Sponsorship Sports has created a sponsorship bonanza, with women’s sport being a particular beneficiary – Women’s elite sports to generate more than $1 billion in revenue in 2024 | Deloitte UK. For some brands sponsorships aid in research and product development, motorsport and mountaineering are two sports where this the case. Other sponsorship deals, for…

  • 2023 – that was twenty twenty three

    2023 has been an eventful year. I thought it made sense to go back and reflect on everything that has gone on this year. I was inspired to do this after coming across a similar post that I had done for 2005. Contrary to what much of the tech sector believed just six months earlier,…

  • December 2023 newsletter

    December 2023 newsletter introduction I put the December 2023 newsletter together early because I know how December goes. It used to be that Christmas parties and a gradual disappearance of clients and colleagues meant that the month effectively ended on December 15. In recent years all that went out the window. Clients called pitches for…

  • Canon semiconductor manufacturing disruption + more

    Canon semiconductor manufacturing disruption I started thinking about Canon semiconductor manufacturing disruption when I read this article: Canon looks to nanoimprint tech for 2nm lithography | EE News Europe. Canon semiconductor manufacturing disruption looked on the horizon with the announcement of its nano imprint technology. Nano imprint approach is something that has been explored for…

  • Geico advertising + more things

    Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…

  • Patriotic Alternative + more things

    Patriotic Alternative Patriotic Alternative wasn’t a name familiar to me when I first heard about them instigating a riot in Liverpool on Saturday night. It doesn’t take that much to create a ruckus in some of the poorer areas of Liverpool. I wasn’t particularly surprised by the burnt out police van; it sounds like a…

  • Nepotism + more things

    Nepotism in the creative industries Is nepotism really that bad? | LinkedIn – Jed Hallam wrote an essay on nepotism and the effects that he perceives it as having on inequality. Jed tries to steer a line on nepotism somewhere between recognising that the people may have an interest and talent, whilst pointing out inequality related…

  • Ghost ships + more news

    Ghost ships tankering black market oil to and from sanctioned countries around the world Tanker companies warn of rise in armada of ghost ships | Financial Times – older ships are being bought and then used for sanctions running as these ghost ships. Ghost ships have safety implications due to their age. Given that these…