Search results for: “gen-y”

  • Dettol – back to work

    At the beginning of the month, Dettol launched a ‘back to work’ poster campaign appeared on the tube as part of McCann London’s Keep Protecting series of adverts for Reckitt Benckiser. The ad campaign had been launched in July with out of home posters like this one celebrating a return to school and video spots.…

  • Generations or life stages?

    Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: There are older generations that also exist but are only mentioned in…

  • Influencer marketing – what does the future hold

    What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week.  Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008)…

  • Worrying debt + more things

    WSJ City | Young Chinese Spending Creates Worrying Debt – looks like a credit bubble waiting to happen. Worrying debt in terms of personal credit doesn’t create economic value in the same way that government debt on infrastructure does. Chinese corporates also have worrying debt also has shades of bubble era Japan about it. Since…

  • Carry nothing + more things

    Men Know It’s Better to Carry Nothing – The Cut – Medium – women clean up because fashion allows it. She pointed to the size of women’s bags, which allow us — like sherpas or packhorses — to lug around the tool kits of servitude. A woman is expected to be prepared for every eventuality,…

  • Beauty trends

    Beauty trends is a bit tricky – there are generational and cultural aspects to beauty and standards. I’ve tried to tease out elements that will ripple around the world. Digital Beauty Chinese women use Meitu and other beauty apps to present the best versions of themselves with a virtual makeover. This goes from skin quality,…

  • Douyin + more things

    Are Douyin and TikTok the Same? | What’s on Weibo – China’s Netcasting Services Association (中国网络视听节目服务协会), an association directly managed by the Ministry of Civil Affairs, issued new regulations that online short video platforms in China should adhere to. One of the new guidelines requires all online video service providers to carefully examine content before…

  • iPhone X production + more things

    Apple reportedly resumes iPhone X production to recover from dismal sales | The Next Web – altering iPhone X production numbers would affect margins, so its a complex algebraic problem and then there is the question about differentiation between XS and X models. It is worthwhile probably looking at an SE model to the 8…

  • Norman Winarsky & other news

    Norman Winarsky What Siri creator Norman Winarsky thinks of Apple’s Siri now — Quartz – not terribly surprising. Norman Winarsky is now a partner at a number of Silicon Valley venture firms. Whilst he is better known in business space now as a lecturer on business, entrepreneur and VC, he is an academic at heart.…