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Chicano culture Japan has had a small but vibrant Chicano culture scene for years. The Japanese have had a community on the west coast of the US for over a century and a love of the detailed sub-cultures of the US. Japan also influences cultures and consumers in Taiwan, Thailand, Hong Kong and even China. […]
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TV synced online advertising TV synced Facebook News Feed ads yield 60% lift | Facebook Marketing Partners – TV synced advertising seems to have a similar effect to TV synced radio campaigns (PDF) Culture Hip-hop is getting old, man | Quartz – interesting discussion on cultural cycles. Soothsayer in the Hills Sees Silicon Valley’s Sinister […]
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Ad blocking has become a thing; with a UK government minister likening it to a protection racket kneecapping online advertising targeting. This felt similar to the the early 2000s and political action against file sharing. A cursory glance of publicly available data shows a few things: This starts to paint a picture of something being broken in the […]
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Guanxi 56minus1 :: » guanxi in the Chinese web :: – the rapid rise of Chinese social media has resulted in changes in guanxi. This means more pressure on the government to take action bypassing guanxi. Influencers and experts with a following have a new form of guanxi Business Yahoo Announces Next Steps in Open […]
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Ian Murray of House 51 takes on some marketing sacred cows such as brand purpose in The Empathy Delusion. His presentation sets out to show how different marketing and agency folk are from the general public. Positive traits, like the gumption to move to London put a difference between them and the general public. This […]