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TV synced online ads & other news

Reading Time: 2 minutes TV synced online advertising TV synced Facebook News Feed ads yield 60% lift | Facebook Marketing Partners – TV synced advertising seems to have a similar effect to TV synced radio campaigns (PDF) Culture Hip-hop is getting old, man | Quartz – interesting discussion on cultural cycles. Soothsayer in the Hills Sees Silicon Valley’s Sinister… Continue reading TV synced online ads & other news

Online advertising targeting and ad blocking

Reading Time: 2 minutes Ad blocking has become a thing; with a UK government minister likening it to a protection racket. This felt similar to  the the early 2000s and political action against file sharing. Ad targeting and ad blocking from Ged Carroll A cursory glance of publicly available data shows a few  things: Correctly targeted advertising (in terms of content type,… Continue reading Online advertising targeting and ad blocking

Observations from the UK: infantisation of British popular culture

Reading Time: < 1 minute Maybe it has been a reaction to the hard times that have befallen the UK over the past few years but their seems to be an infantisation of popular culture in the UK. It hasn’t gone down the kawaii route of Japanese culture, but what I can only describe as infantisation. One-piece romper suits called… Continue reading Observations from the UK: infantisation of British popular culture