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Edelman’s trust barometer 2016

Reading Time: < 1 minute Edelman’s Trust Barometer 2016 has become a kind of zeitgeist meter for the kind of people who go to the World Economic Forum at Davos. 2016 Edelman TRUST BAROMETER – Global Results from Edelman This year Edelman talks about the Grand Illusion, that everyday people will follow the global elites. It works when everyday people […]

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铭记 | branding | 브랜드 마케팅

Country brands and trust

Reading Time: < 1 minute Edelman launched their Trust Barometer research earlier on today, I haven’t had a chance to read through the summaries and materials. But one of the most interesting things that came out of the few YouTube-hosted videos from the event was how much the country of origin reputation mattered so much when we assess the trustworthiness […]

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市场营销 | marketing | 마케팅

Trust me, I’m just like you

Reading Time: 2 minutes I got up early on Monday to go Edelman’s seventh annual Trust barometer roadshow thanks to an invite from Richard Edelman and Dr Stuart Smith. There was some interesting items that came out of the research conducted by their StrategyOne division. The rise of bloggers and individuals as pundits was a cornerstone of their presentation. […]