Stephen Waddington published a handy listicle for (agency) PRs on the basic ingredients of a PR plan. I expanded on it in depth and created resources on how to assess the quality of a plan that had been developed.
Workbook for assessing a PR plan
I have developed a work book that can be used in conjunction with the posts for the purpose of assessing and improving on PR plans. You can find it here. Take it, print it, fill it out each time you look at a plan, put notes on it to aid in providing feedback on a plan. Tell your friends about it and send them to THIS page so that they can link through and download their own copy (please).
Here’s the first few pages just to give you an idea of what to expect
The sales pitch
You didn’t think this was all out of the goodness of my heart did you? Planning isn’t easy. It is often hard to be objective when you’ve put a lot of effort into a project. If you need a seasoned eye, work on your audience insights or polish on a plan – I can do that. I have experience planning for PR agencies, advertising and creative agencies across various sectors.
Want further help? Get in touch.