The origin of the Vorsprung durch Technik tagline

Reading Time: < 1 minute I really like this interview with Sir John Hegarty by The Guardian on the famous Audi tagline Vorsprung durch Technik, it shows that vision trumps insight: It is hard to overstate how important the tagline was at the time in redefining Audi as a brand. The ironic thing was that I never found out what… Continue reading The origin of the Vorsprung durch Technik tagline