Reading Time: < 1 minute I really like this interview with Sir John Hegarty by The Guardian on the famous Audi tagline Vorsprung durch Technik, it shows that vision trumps insight: It is hard to overstate how important the tagline was at the time in redefining Audi as a brand. The ironic thing was that I never found out what… Continue reading The origin of the Vorsprung durch Technik tagline
Reading Time: < 1 minute If only all technology marketing materials were this entertaining and smart. It is on YouTube so all readers may not be able to watch it.
Reading Time: 2 minutes I change the PIN on one of my cards recently and I can remember the number but my fingers always orientate towards typing my old number when I go to pay for something, its like there is a lot of pattern in my head to be overwritten. This has been going on for the past… Continue reading Reflexive memory and brands