ICYMI | 당신이 그것을 놓친 경우

Reading Time: 2 minutes Arsenal and 30 ad agencies ensnared in alleged BYD fraudulent misrepresentation case | Marketing | Campaign Asia – More than 30 domestic agencies are crying foul after Chinese electric-car brand BYD absolved itself of payment obligations for RMB1.1 billion (US$16.4 million) worth of advertising production and roadshow fees last week. The automaker claimed these agencies… Continue reading ICYMI | 당신이 그것을 놓친 경우

ICYMI | 당신이 그것을 놓친 경우

Reading Time: 3 minutes Why we should relish putting ads into testing – VCCP – bit of an odd concept. The TV ads that I’ve worked on have all gone into testing at concept stage. Ads put into testing have their concepts polished using research from Kantar to maximise effectiveness. I couldn’t understand not putting ads into testing of… Continue reading ICYMI | 당신이 그것을 놓친 경우

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Reading Time: < 1 minute Why Do We Care So Much About Privacy? | The New Yorker Nestlé: Betting on big brands | FT – smarter approach to FMCG marketing than 3 G Capital’s subsistence farming approach at Heinz-Kraft Big Four risk losing public trust, says KPMG | Business | The Times – chairman of KPMG has admitted that Britain’s largest accounting… Continue reading ICYMI | 万一你错过了| 당신이 그것을 놓친 경우