ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

How Batteries Went From Primitive Power to Global Domination – Bloomberg – but has the technology moved on at a pace to really justify this upsurge?

Beans – pretty sure that this isn’t an ad, but nicely played

Fifa threatens action against BeoutQ for infringement of broadcast rights | The Drum – this is interesting given that BeoutQ seemed to be a way of attacking Qatar-owned sports TV stations that come under the gulf states stand off with Qatar

Opinion | Hey Boss, You Don’t Want Your Employees to Meditate – The New York Times – nails it (paywall)

H1, 2018 most popular posts

Happy Back to the Future Day

I took a little bit of time to reflect on the content that I have been writing. Specifically what are people finding of interest? This couldn’t happen without people actually reading the content, so thank you for reading; feel free to come back on a regular basis. Over the past six months readers like you have found the following articles of most interest. In reverse order

Re-use, Re-edit, Remix and Recycle – if you read the industry publications we here about personalised ad creative driven by ad targeting. But often the core creative and is created unnecessarily. Instead, what’s the minimum viable creative tweak that can be used?

This Wasn’t The Internet We Envisaged – in the word’s of Terry Pratchet:

“If you do not know where you come from, then you don’t know where you are, and if you don’t know where you are, then you don’t know where you’re going. And if you don’t know where you’re going, you’re probably going wrong.”

So it was time for reflection in order to get a perspective as the regulators and media discovered Facebook, Google and Amazon where not models of virtuous conduct.

The Biggest Public Relations Agencies Stuckness and Market Dynamics – The Holmes Report came out with their top 250 (biggest) PR agencies around the world in terms of billings. I decided to delve into the numbers for financial years 2014 – 2017.

This supports a hypothesis of slowing market growth and solidifying market dynamics at a macro level. Strategic acquisitions start to make less sense compared to improving efficiences and effectiveness.

Throwback Gadget: Bose Wave System – usually my gadget reviews tend to be some of the better performing content. The Bose Wave review was the only one that appears this time around.

Social Networks 10 Years Ago – a reflection on what a more diverse social media eco-system looked like.

The Advertising Industry Post – the macro effects buffeting the world’s largest marketing services conglomerates.

Mercedes China Syndrome – Chinese netizens are jumping the Great Firewall to vilify western brands who reflect views that ‘offend the Chinese people’ – even when this content is aimed at non-Chinese audiences. Mercedes’ offence was an Instagram image with one of their cars and a quote from the exiled Dalai Lama

Personal online brand – at a time when we’re seeing social media turning into walled gardens. David Gallagher asked the Twitterverse if he should have his own site?

Twitterverse: @wadds says I need a proper blog. I say I can do it on LinkedIn or Facebook. What say you? Build my own?

I weighed in on why he should and how I manage the process.

Chinese smartphone eco-system for beginners – Winston Sterzel did a good video for the average bystander on the Chinese smartphone eco-system. I thought it was a good film to share with marketers  – with a bit more background information answering some of the ‘why’ in terms of market dynamics.

App constellations 2018  research – I built on work that I had done in 2014 and 2016, comparing the rate of growth across different companies apps based on Fred Wilson’s definition of app constellations. This was also the post that took me the longest to research!



ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Troublesome advanced engines for Boeing, Airbus jets have disrupted airlines and shaken travelers | The Seattle Times – when you’re operating at the bleeding edge of materials and engineering. What’s interesting is the way the problems have assailed multiple engine builders at the the same time

Lost Liverpool #13: The Beat of Bold Street Part 2, the Mardi Gras and G-Love – Getintothis – wow I read this and it brought back a lot of memories. The closest thing to the legendary Shoom vibe in Liverpool. It was a different kind of crowd to what you saw at the Quadrant Park or even Garlands. G-Love at the Mardi Gras is what I’ve measured every club experience against since.

Crown, a new app from Tinder’s parent company, turns dating into a game | TechCrunch – yet another thing for incel subculture to complain about

Death of the landline? Why we are hanging up on the ‘home phone’ – Independent.ie

Encrypted Messaging Apps Have Limitations You Should Know | WIRED

Nike scores big in Chinese KOL competition | Campaign Asia – Nike is killing it

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Exclusive: Microsoft takes aim at Amazon with push for checkout-free retail | Reuters – I hope that it works better than self service checkouts

The Ruggedmen and the End of Free & Easy – but out of the Ashes is born something new

Are Apple AirPods Any Good? – The Atlantic – interesting observation on the changes on consumer behaviour using AirPods

Why the Future of Machine Learning is Tiny | Pete Warden’s blog – and not AI – the early 1990s use of fuzzy logic is a better analogue

Upscaling of Sneaker Brands Threatens Luxury Fashion | Jing Daily – Gildo Zegna, CEO of Italian luxury fashion house Ermenegildo Zegna, attributed the rising price of sportswear sneakers to their rise in emotional value, “If there is one product today that is impulse driven and creates emotions among consumers, it is the sneaker (…) you are talking about people spending $100 to $700 on a single pair.”

Publicis publicity win was bigger than the bot | Special: Cannes Lions – Ad AgePublicis campaigns won’t be absent from Cannes after all, because clients and partners stepped up to pay for the entry cost for a few hundred campaigns

Volkswagen tests quantum computing in battery research | eeNews Power – chemistry makes sense as it works on low qubit machines. Involvement with Google and D-Wave is a blow to IBM

Monzo’s big smart bank move links your money to Alexa, Twitter and pretty much anything else | WIRED UK – I find this quite scary

Customer Experience Trends In China, 2018 | Forrester ResearchToday, China has become so innovative that businesses in mature Western markets are taking note. The country’s tech giants are blurring the boundaries between digital and physical and expanding the reach of their platform businesses with new value propositions

Microsoft acquires a whole bunch of game studios | TechCrunch – interesting how Microsoft is going about this. Steam is looking like the future of gaming

About the Finder… | Ars Technica – the finder is a bug bear since I started as a Mac user and the lack of positive change in Mojave is no different

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Things that made my day this week>

I first knew of Hiroshi Fujiwara though his work on old school Japanese hip-hop label Major Force. He was cited as an influence in Bomb The Bass’ first album Into The Dragon. His influence has been much bigger in terms of streetwear and Harajuku culture that fuelled fashion and culture of the past two decades. He is now collaborating Moncler and did some media interviews :

Thailand is famous for emotion-filled adverts and this Sunsilk film is no exception, dealing with family acceptance of Kathoei (กะเทย). Its a beautiful piece of work by JWT’s Bangkok office.

I’ve never worn Doctor Martens myself but they were often seen in the school yard and during my early working life. They are as British as Marks & Spencers chicken tikka masala. I thought product had been moved offshore as part of globalisation, but it seems that there is still a small production facility in the UK. The process of how the shoes are made is fascinating.

The application of machine learning in the criminal justice system is something of concern. The natural inclination of authority is to inflate itself with every tool that progress provides.

Great documentary on Chinese wealthy migration away from China. The move to Vancouver was pioneered in the early 1970s with wealthy Hong Kongers preparing for its handover in the decades to come. They’ve been followed families who got rich on the mainland following the opening up of the economy.

It reflects the reality of major cities around the world now as capital flight out of China continues. Non-domestic earnings (like that from Russia and Middle East) is a factor driving unaffordability of housing. The experience of Mau and the opening up founded a culture of ‘now’. This has manifested itself in different ways: capital flight, having a bolt hole abroad and a foreign passport in case things go suddenly bad. It also explains historic product quality issues as entrepreneurs think about the now and let the future take care of itself, preferably while you have gone abroad to live a comfortable life.