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术语定义 | jargon watch | 용어의 정의

Jargon Watch: URST

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URST (said so it rhymes with thirst) – unresolved sexual tension. A device and description used by soap opera script writers describing the relationship (or lack of it) between two characters according to the Late Late Breakfast Show on RTE.

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术语定义 | jargon watch | 용어의 정의

Jargon Watch: Tanorexic, Speedophiles, Barney Release

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Found these two on the UKpress.org email list:

Tanorexic – people who use tanning salons excessively. Tanorexics are said to have the same kind of compulsion based around self image as people with eating disorders

Speedophiles – people who break the speed limit, made up by the pro speed camera lobby in the UK. The careful choice of wording designed to make speeding as socially unacceptable as drunk driving or child abuse.

From one of my clients:

Barney Release – a partnership press release involving a larger/more respected/bigger brand (usually technology companies) named after the signature song of the big purple dinosaur I love you You love me We’re a happy family With a great big hug And a kiss from me to you Won’t you say you love me too? I love you You love me We’re best friends Like friends should be With a great big hug And a kiss from me to you Won’t you say you love me too? (Lyrics by Lee Bernstein [BMI])

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术语定义 | jargon watch | 용어의 정의

Jargon Watch: counter-googling

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Interesting article on Trendwatching.com about businesses using Google to research customers and better tailor their offering to their needs – Google as a kind of ad-hoc CRM solution. Trendwatching label this counter-googling.

An interesting example they cite is “The Bel Air Hotel in LA already Googles first-time guests upon arrival, based on their reservation details (name and address), leading to personalized services like assigning guests a room with morning sun if Googling shows the guest enjoys jogging early in the day (source: http://blog.outer-court.com).”

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