Jargon Watch: Determined Detractors, BRIC, Happy Slapping

Reading Time: < 1 minute Determined detractors – persistent critics of a company, product or service who mount their own PR campaign. Examples include moveon.org, Supersize Me and ipodsdirtylittlesecret.com who use the gains made in digital technology (digital video, laptop movie production, websites, email newsletters, web logs, RSS feeds, flash animation) to develop asymmetric warfare marketing campaigns against their target… Continue reading Jargon Watch: Determined Detractors, BRIC, Happy Slapping

Jargon Watch

Reading Time: < 1 minute Much has been made of the ‘word of the year’ : Chav – a kind of decrepid, foul mouthed shell suited degenerate youth as emblematic of the the noughties UK as Harry Enfield’s Loadsamoney was in the eighties. Apparently the word for the year of my birth was ‘hypermarket’, hmmm. More details courtesy of GQ… Continue reading Jargon Watch

Meejawhorez All

Reading Time: < 1 minute Got sent a link to Japander.com which features a lot of famous personalities doing bland or ridiculous ads for the Japanese marketplace. As the site defines the phrase Japander: Japander:n.,& v.t. 1. a western star who uses his or her fame to make large sums of money in a short time by advertising products in… Continue reading Meejawhorez All