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术语定义 | jargon watch | 용어의 정의

Jargon Watch: counter-googling

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Interesting article on Trendwatching.com about businesses using Google to research customers and better tailor their offering to their needs – Google as a kind of ad-hoc CRM solution. Trendwatching label this counter-googling.

An interesting example they cite is “The Bel Air Hotel in LA already Googles first-time guests upon arrival, based on their reservation details (name and address), leading to personalized services like assigning guests a room with morning sun if Googling shows the guest enjoys jogging early in the day (source: http://blog.outer-court.com).”

Sell your Siebel Systems shares NOW! :-)

Categories
术语定义 | jargon watch | 용어의 정의

Hardware Hacking – The new frontier

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I have been reading this book for quite a while and since everything is becoming a computer of sorts and computers can run software (even if its saved on flash memory) there seems to be a new wave of tinkerers.

In the old days is was mechancial parts in the potting shed like Trevor Bayliss. Now is rewriting the software or improving on it. A great example of this is Bob Cringely’s column this week talking about a Linksys wiresless ASDL router.

While I don’t agree with Bobs model of the people’s ISP, I do believe that hardware hacking will change technology in new and exciting ways. The main thing that worries me is when will I have to run anti-virus software on my washing machine or microwave.